Multi-Chamber Women in Business Lunch

Winnetka-Northfield Chamber with the
Wilmette/Kenilworth Chamber
and Skokie Chamber present:

Brand Basics –and Beyond.

What is your brand?

Join in a lively and informative conversation led by Betsy Westhoff, a brand and marketing consultant, and learn how to develop a powerful brand name for your business! Listen to stories and gain beneficial advice while enjoying an appetizing meal at one of Northfield's premier restaurants!

BMW, Nike and Apple are well known brands. Some brands are less well known. Think of your local dry cleaners, your bank or favorite brand of milk. Whether large or small, brands have power.

Have you ever asked yourself whether your organization has an existing brand? Yes, you do.  We all do. Have your thought about what it takes to build and maintain a brand that will capture the attention of new customers and build loyalty among existing customers.

Developing a strong brand and communicating its' benefits clearly is one of the best ways to establish a firm foundation and grow your business!




305 Happ Road
Must RSVP
$20 Members, $25 Non-Members
Includes lunch, dessert, beverage, tax and gratuity
 

July 24, 2013
11:45 a.m. - 1:30 p.m.
 

Betsy Westhoff is a marketing and brand consultant who will share stories about the benefits of developing a strong brand and provide straight- forward steps you can take to define and communicate your brand now.

Betsy is a marketing and branding professional with a diverse background in large and small organizations. She began her career at McDonald’s Corporation where she spent nearly 15 years working with teams from various business disciplines. While there she developed a reputation as a team leader and creative problem solver. Her work included developing marketing plans, negotiating alliances and partnerships and facilitating meetings.

She has also launched several businesses; in each case recognizing an unmet need in the marketplace and providing the focus and high level of service clients were seeking. Her ability to ask thoughtful questions, identify solutions and develop implementation plans helped client businesses grow. Betsy was responsible for business development in each of the new ventures.

Betsy has also been engaged in the non- profit world both as a Board Member and as an employee. Most recently she was responsible for Strategic Business Partnerships as part of a launch team for a new city funded organization, providing technology re-training for qualified Chicago residents. She is also President of the Board of Directors of the Umoja Student Development Corporation in Chicago.

Betsy earned her JD at Loyola University of Chicago and graduated with a BA in Political Science from the University of Michigan.